Working with VR is a natural consequence of the merging between innovation and creativity that’s been a guiding principle of Vetor Zero since the beginning. More than just another form of 360º media, the true VR experience involves the latest technology combined with the best storytelling, design and animation. In addition to its expertise in visual creation, Vetor Zero has a team of technology specialists who can handle any challenging innovation.
São Paulo Auto Show 2016
For the 2016 São Paulo Auto Show we designed and produced 3 VR experiences (based on Gear 360, Oculus Rift and HTC Vive equipment) and an AR retail project (using Microsoft Hololens) for Volkswagen. Those initiatives grabbed the attention of the specialized press and of more than 17,000 attendees during the event.
We developed an AR app for Faber-Castell that recognized the color of the brand’s colored pencils and transformed each one into a 3D animal from the Brazilian fauna. The creatures would then come alive with the color treatment the child wanted.
SOS Mata Atlântica
For SOS Mata Atlântica, an NGO that fights for the preservation of one of Brazil’s most important rainforests, an amazing 3D journey was created to show how nature could improve our quality of life, and the way urban growth puts our future at risk.